Smell anything fishy here..................?
The LURE
In the course of business, I needed a certain standard form. I could do it from scratch, like a homemade cake, or get the form ready-made. As luck would have it, just about then I noticed a link, to a website ..... offering . . . “free legal forms”.
Perfect. Download the form from Rocket Lawyer.com and save myself some time and money. After locating the exact form I want, and entering my name and email address . . .
The BAIT
Whoa. There’s more. Seems Rocket Lawyer.com is offering me a whole month of access, absolutely free. Must be my lucky day.
The HOOK
Next screen prompts me to enter all my credit card information.
So, I’m wondering, why does Rocket Lawyer.com need that kind of information to give me something free? Well, as it turns out, that question has been “frequently asked”, wouldn’t you know, and the answer was right there in the FAQ section at Rocket Lawyer.com. This is what I learned.
The BARB
Yes, the offer is true. Free forms for a whole month. No catch. However. However, at the end of the completely absolutely free month, the same access is available as a subscription…..and can be purchased, after the free month, at a very reasonable subscription rate. No pressure and I can opt out without penalty. In fact, it seems Rocket Lawyer.com won’t actually be using my credit card at all. They only need the information for security. Not only that, but I guess it saves time and avoids the hassle of filling out forms later.
LINE & SINKER
Oh, one more thing. The FAQ information did mention that if something happens to appear on the credit card statement—not to worry. In that unlikely event, it’s just something posted as a “pending” charge. Just in case I accept the offer, I suppose.
To: Rocket Lawyer.com
ReplyDeleteSent via website
I might have done business here today, In fact, I was almost ready, given a reasonable offer. Your offer, however, was not straightforward. In fact, it was a bit shoddy.
When you offer a gift, i.e. a "free confidentiality form", but then require a mandatory fiduciary relationship, it is no longer a "free offer".
Personally, I don't particularly trust a product or service that needs to employ marketing strategies crafted to snare the gullible and intellectually vulnerable.
Hmmm, you know, maybe somebody should start keeping a list of links like this. {pressing Cntrl C.....}
http://www.rocketlawyer.com/mail-send.aspx